Posts Tagged ‘slides’

The 5 Minute Business Plan

04/06/2011

If you’ve ever watched an episode of Shark Tank or witnessed a desperate business owner trying to pitch his product to a potential customer you may have observed something interesting: the guy or gal on the other side of the desk often knows within the first 15 seconds how the meeting’s going to end. It’s very much like a first date: It’s either an immediate  and absolute “No” or a gradual almost seductive narrative to a possible “Yes!”

The goal then is not to totally bore your audience in the first few minutes. Now although the dating example will have to wait for another time, in entrepreneurship its a dual-play between the entrepreneur and the actual business.

So let’s get started.

There are 10 things that every potential investor, buyer or associate wants to know. Everything else is commentary.

Follow the Rule of 10 / 20/ 30

  • 10 Slides – That’s all you need to get them hooked. All the rest is follow-up.
  • 20 Minutes – Ideally, the presentation should take 5-10 minutes, followed by Q&A.
  • 30 Point Font – If it doesn’t fit on the page, it doesn’t belong in your plan.

Forget special graphics (besides for a logo on your cover page), forget special background, and for heaven’s sake – leave out anything that moves.

The 5 Minute Business Plan

  1. The Team – Who are you (tell them) and why bother with it all? (Some VCs suggest putting this at the end. I say introduce yourself).
  2. The Story – How did you get to where you are and who did you drag with you? (Concise, to the point).
  3. The Problem – What’s so wrong with the market that you’re losing sleep over it?
  4. The Magic – Why you’re better than everything and everyone else out there?
  5. The Demand – How you can prove people actually want what your offering?
  6. The Money – How can you prove that people will actually pay for what you sell?
  7. The Attraction – How do you intend to let your ideal clients know you exist?
  8. The Exit – How long you plan on staying in before you get out?
  9. The Vision – What are the long-term growth options of your company?
  10. The Call to Action – What’s your next move and what do you need to make your millions?

Focus on each of these as if you had ONE chance to present them in front of the President of the United States, the Chairman of Microsoft, and the CEO of Goldman Sachs.

And remember, while great ideas come to us in our sleep, creating world-class businesses is something of another nature – focus, creativity and  persistence.

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