Posts Tagged ‘entrepreneurship’

The 5 Minute Business Plan

04/06/2011

If you’ve ever watched an episode of Shark Tank or witnessed a desperate business owner trying to pitch his product to a potential customer you may have observed something interesting: the guy or gal on the other side of the desk often knows within the first 15 seconds how the meeting’s going to end. It’s very much like a first date: It’s either an immediate  and absolute “No” or a gradual almost seductive narrative to a possible “Yes!”

The goal then is not to totally bore your audience in the first few minutes. Now although the dating example will have to wait for another time, in entrepreneurship its a dual-play between the entrepreneur and the actual business.

So let’s get started.

There are 10 things that every potential investor, buyer or associate wants to know. Everything else is commentary.

Follow the Rule of 10 / 20/ 30

  • 10 Slides – That’s all you need to get them hooked. All the rest is follow-up.
  • 20 Minutes – Ideally, the presentation should take 5-10 minutes, followed by Q&A.
  • 30 Point Font – If it doesn’t fit on the page, it doesn’t belong in your plan.

Forget special graphics (besides for a logo on your cover page), forget special background, and for heaven’s sake – leave out anything that moves.

The 5 Minute Business Plan

  1. The Team – Who are you (tell them) and why bother with it all? (Some VCs suggest putting this at the end. I say introduce yourself).
  2. The Story – How did you get to where you are and who did you drag with you? (Concise, to the point).
  3. The Problem – What’s so wrong with the market that you’re losing sleep over it?
  4. The Magic – Why you’re better than everything and everyone else out there?
  5. The Demand – How you can prove people actually want what your offering?
  6. The Money – How can you prove that people will actually pay for what you sell?
  7. The Attraction – How do you intend to let your ideal clients know you exist?
  8. The Exit – How long you plan on staying in before you get out?
  9. The Vision – What are the long-term growth options of your company?
  10. The Call to Action – What’s your next move and what do you need to make your millions?

Focus on each of these as if you had ONE chance to present them in front of the President of the United States, the Chairman of Microsoft, and the CEO of Goldman Sachs.

And remember, while great ideas come to us in our sleep, creating world-class businesses is something of another nature – focus, creativity and  persistence.

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The Ultimate Investment – Yourself!

04/20/2010

How would you like to invest in yourself? How would you like to learn EVERYTHING about starting and succeeding in your own business? How would you like to skip the tenuous and length college MBA and focus instead on a 2 DAY intensive designed to teach you everything you NEED to know about entrepreneurship?

I will be attending this Dreaming Room, with E-Myth founder and author Michael E. Gerber and I’m inviting only 15 Dreamers to join me in this most amazing experience!

And best of all Michael is offering this unique and rare event on the East Coast (something he rarely does) and for only a fraction of its original price! This opportunity cannot be missed!

So What’s a Dreaming Room? The Dreaming Room is a 2-day “Entrepreneurial Incubator” with Michael E. Gerber himself, jam packed with the knowledge necessary for anyone who wishes to build the business they’ve always dreamed of or wish to dream of.

You will truly experience everything you’ve ever read about E-Myth and Entrepreneurship, and you will come to understand, in vivid, extreme and creative detail how to start the business you’ve always dreamed of.

You’ll get to know the 4 components of the Entrepreneur: 1) The Dreamer, who has a dream 2) The Thinker, who has a vision 3) The Storyteller, who has a purpose and 4) The Leader, who has a mission.

What Will You Learn In The Dreaming Room?

Such a predictable question.

I receive it every time someone is wrestling with the decision about whether or not to enroll in The Dreaming Room…whether they ask it or not!

I’ll wager you’re wrestling with that decision right now.

But, here’s the thing.

If you were buying a computer seminar, that question would be relevant.

If you were buying a cell phone seminar, that question could be answered, and should be.

If you were buying a sales training seminar, of course you would want to know that the course will provide you with the information you need to become more effective at sales.

All such events, what we’ll call training events, are designed to teach you operating skills.

Operating skills are work skills.

Work skills are those you use inside of your business to produce work results.

And therein lies the difference between The Dreaming Room and all training events.

Training Events are Right-Brained Events.  The Dreaming Room is a Left- Brained Event.

Right-Brained events teach you Work Skills.

Left-Brained events teach you Life Skills.

Right-Brained events teach you how to DO something.

Left-Brained events teach you how to SEE something.

DOING is a Right-Brained activity.

SEEING is a Left-Brained activity.

SEEING is what happens in The Dreaming Room.

It is an activity of your intuition.

It is Soul activity, not Brain activity.

It is about heightening your state of attention. Of presence.  Of imagination.  Of congruence.

SEEING is what Entrepreneurs do.

It is a completely different kind of DOING.

It is not about the DOING that technicians do.

It’s about the DOING that inventors do.

It happens inside of you, not outside of you.

Inside of you is where all the life-sourcing occurs.

It’s where all the magic lives.

It’s where all the energy resides.

It’s where the ideas come from.

The great ideas.  The powerful ideas.

The ideas that make life happen outside you.

The ideas that give birth to great companies.

*  *  * *

Toward that end, The Dreaming Room is designed to awaken the entrepreneur within you.  Not to make you more effective at working IN your business, but to make you more effective at working ON your business.

The entrepreneur is the one who creates the opportunities that are waiting for you in the world around you.

To fill them with your vitality.  With your spirit. With your passion.  With your imagination. With your Soul.

But in order to create opportunities, the entrepreneur within you must first recognize what an opportunity is, and what purpose it serves.

That’s what happens in The Dreaming Room.

What happens in the Dreaming Room is that each and every participant is taken on a unique, one-of-a-kind journey.  Unique, because it is their journey and their journey only.

The journey one goes on in the Dreaming Room is therefore completely unpredictable because no two participants are the same.  No two journeys are the same.

In the Dreaming Room you are not the same as the fellow or women seated to your right or to your left.

Your creative surge is yours alone.

Your path to freedom is only yours, and no one else’s.

Your personality, your history, your obstacles toward inventing a new life through the creation of a new venture, are only applicable, and therefore important, to you.  To you alone.

That’s why we say that The Dreaming Room process is no more or less than an original experience.

A deeply personal, evolutionary experience that is impossible to describe.

Since only you can know it when it happens.

And only you can do it when you are so awakened.

A blank piece of paper and beginner’s mind.

That’s all you need to know when you come to The Dreaming Room.

Along with the desire to explore your own imagination.

Are you up to that?

Are you up to experiencing a miracle inside?

Well, that’s what I do in The Dreaming Room.

Don’t ask me how I do it.

I just do.

Ask anyone who’s been there.

They’ll tell you the very same thing.

It was miraculous.

That’s why I love to do it.

That’s why I know I will love doing it with you.

Come dream with me.

Stop thinking about it.

Come dream with me.

Michael E. Gerber
Chief Dreamer
In the Dreaming Room
Carlsbad, California

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For more information about this exclusive event please email me at personalfulfillment@gmail.com

You can also find more information at the Michael E Gerber website