10 Days to Personal Fulfillment: UPDATE

12/28/2009 by my1ambition

We’re putting the finishing touches on the “10 Days to Personal Fulfillment” project. We’re aiming for a January 1st take-off. Am I ready? No. Duh. We’re never truly ready for any challenge (self-imposed or otherwise), but its exciting and its about time.

Hoping to post the introduction article within a few days. This blog and Twitter ( My1ambition ) are going to be booming over the next few weeks. I urge you to stay tuned!

You can contact us or forward any questions to our new email address: PersonalFulfillment@gmail.com

Looking forward to an awesome year!

What Do You Want?

12/01/2009 by my1ambition

My last article “Over Protected” had a hint of survivalism and simple mindedness to it. I guess that was its purpose; to break through the Western-world mentality of “more, better, richer, faster” and slow down, if only for a minute and realize that we should never take what we have for granted. So, I guess another name for the article could have been “What Do You Need?”.

But the point should not be just to save for a rainy day, but to have enough to provide for many days, and for many others. A self-made millionaire and close friend once told me “your goal is not to pay as little taxes as possible, but to make the most after-tax income”. Some people focus so much time and energy on having all the things that they Need, that they disregard the things they really Want.

Bling and Pearls Ain’t Riches

There is a philosophy prevalent by some that “money is the root of all evil”. I must disagree. As many problems may arise due to an abundance of money, so many more result from a lack thereof.

But do they really want money? There are very few people in this world who make it their sole vocation to have money and accumulate more of it. Even Warren Buffett, the world’s wealthiest investor, a very frugal and conservative man by any standard, will tell you that as much as he enjoys accumulating wealth, his real pleasure is in investing in business that will do well in the future. No doubt, Buffett is a very had man to come by. Yet, his ultimate goal is to give it all away once he’s gone.

Fascination with wealth is often confused with an urge for power. It is the power to do what you’d like without worrying about how to finance it. The power to not have to answer to people out of necessity but out of interest. You already have everything you need, right?

Unfortunately, not so much. I know many, many wealthy individuals who’s married lives are broken, their kids are messed up, they’re friends are all suck-ups (hoping to get some of the action), and are respected simply because of their status and position. Nothing more, nothing less. They’re lives are void of any true meaning and purpose.

The True Rich

When you look around at the world, you’ll find a fascinating phenomenon. Those who have nothing tend to be happier. This may be because they have so little to lose and thus so little to worry about. But it can also be because they value things differently. To them a hug from someone they love is worth more than all the money in the world.

You see, I used to think that anyone without wealth lacked any ambition. And although this is sometimes true, I’ve found people who don’t care much for attaining such status at all. They are happy. And they do have enough money to retire because there are no grand plans of Caribbean cruises, luxury resorts, hot Italian sports cars and penthouse suites. They have wonderful families, close friends and live under moderate yet pleasant circumstances. That’s they’re “happy”.

I remember watching a scene from the movie “The Notebook”, where Noah, tired of all Allie’s preconditions to what everyone else may think of her, yells “Would you stop thinking about what everyone wants? Stop thinking about what I want, what he wants, what your parents want. What do YOU want? What do you WANT?”

It’s a powerful moment, because it’s one that we should all ask ourselves every day. What is it that we really want? What makes us happy?

It may be our families, friends, colleagues, teammates, students, or staff. It may be our ambitions, our desire to be somebody, to impress, to stand-out, to be acknowledged. Or it could be the simple desire to make better for someone else, to change the world for good and leave it at least a drop better than how it was when we got here.

“Most People are just talkers. All they got is talk. But when all’s said and done, it’s the doers who change the world. And when they do that, they change us. That’s why we never forget them. So, which one are you? Do you just talk about it? Or do you stand up and do something about it? Because believe you me all the rest of it is just coffee house bullsh*t.” - Boondock Saints II: All Saints Day

Over Protected

11/20/2009 by my1ambition

Are we? When you sit back and think about it we realize that we no longer have any sense of independence. Or self-reliance if you will. Our ancestors sure did. They’d go out each day with two goals: Don’t get killed and eat enough to get to tomorrow. In today’s society however, it seems that we have so little we need, yet so much we still want. Would we know how to get what we needed if we wanted it?

I was reading through a book a friend of mine recommended called “The SAS Survival Handbook“, brilliantly written by John ‘lofty’ Wiseman. In it he covers every practical survival technique from keeping warm to evading a biological attack. While reading it I realized how unprepared and inadequate our skills are to take care of ourselves. How do you compare someone who knows how to reprogram the logistics software for NASA to someone who knows how to find water in a barren desert?

“Today we truly have so much time and so little to do”

We have built a society so securely entrenched in a “faster, better, easier, cheaper” mind-set that many of us no longer have the ability to withstand unconventional circumstances. How long can you sustain yourself at home without additional food? Do you know which foods to consume first? How much water do you have and how would you distill more? If you’re in colder climates how would you stay warm? Remember, the four most important life-necessities: Water, Food, Clothes and Fire.

But this extends to far more than just physical survival. What about financial survival? A couple a months ago we faced a near collapse of the entire financial system. Most people don’t know what this means. We’re talking no credit cards, no cash-flow, no manufacturing… the whole economy shuts down – Depression-style. Ok, so we somehow avoided it, but the system is still broken and we rely on it – not just daily but constantly. Most people don’t have any cash stashed away for emergencies.

How about emotional survival? Years ago we had greater self-esteem, built up by our parents and coaches who taught us to work hard and persevere even in the face of challenge and adversity. Today, we seem to have eliminated those challenges for our youth. Some children’s baseball teams no longer count points because they don’t want to have one team lose. What in heaven’s name are these kids going to feel when they grow-up, get laid-off from their jobs and “lose” something for the first time in their lives? This is not optimism. This is blind unrealistic and wishful dreaming. It helps today but burns tomorrow.

We won’t even begin with spiritual survival. It’s rigor mortise. People don’t care. Money and Fame are the new gods – the true American Idols. If you chose not to believe in a religious God, that’s fine. But to believe that you are the creator of yourself and your own destiny has detrimental consequences. That type of thinking ends where the titans of ancient Rome, Greece, Babylon, and Nazi Germany are today. Consigned forever to oblivion.

The objective then is to re-think our lives. It’s not all sales commissions and granite counter-tops.

Some people call this abstract thinking, others call it negative thinking. I think it’s a matter of responsibility. We must know that what we have should not be taken all for granted and to realize that one nick in the system can usher in a new reality.

No doubt. We are over-protected.

Recent Tweets #5

11/18/2009 by my1ambition

Just in case you’ve missed out…(favorites in bold)

  • Did you know that Coke makes a special formula especially for McDonald’s fountain drinks! (Maybe its New Coke).
  • NEW BIO: Great thoughts and ideas to ponder, better your life and improve the way you interact with the world!
  • Most violent crime is committed by people who know each other. Yet TV (CSI, Numbers) emphasize homicides committed by psychopathic strangers
  • Did you know Apple originally had 3 Founders? http://bit.ly/3zF6LA
  • Statistically, Most founders of failed start-ups don’t quit their day jobs, and most founders of successful ones do.
  • GREAT WORDS TO LOSE: No! Can’t Don’t Won’t Impossible BUT IF Should Maybe Someday Later Never Try Hope Ok.
  • GREAT WORDS TO USE: Yes! Absolutely Awesome AND WHEN Attitude Phenomenal Effective Perfect Outstanding Brilliant Fantastic Possible Now!
  • In life if you want to stand out you can’t just be good. You gotta be remarkable!
  • How to Become So Creative That People Assume You’re Either Related to Einstein or Completely Insane – http://bit.ly/2ARvLr
  • Ever wanted to find similar movies, music, books to the ones you already enjoy? Check out http://www.tastekid.com
  • “Time is a concept invented to help us accept what we can’t control” – Evanescence
  • A Farewell Poem to the GSEs: http://wp.me/pBYCr-nd
  • The 7 Steps to Wealth: Know your Position. Buy Paper. Buy Assets. Become Investor. Start Business. IPO! Give Back. Where are you holding?
  • How To Find Yourself in 20 Minutes: http://wp.me/pBYCr-n9
  • Great clip on changing the world… and challenging the status quo http://bit.ly/CsHeO
  • Back from an awesome week in NYC! Attended The Daily Show and The Colbert Report. Have fun here http://www.comedycentral.com/
  • Learning to Breakdance w/ Tim Ferriss Part I http://bit.ly/3iEO9S Part II http://bit.ly/4vGKWi

A Farewell Poem to the GSEs

11/08/2009 by my1ambition

As Freddie announces a $5 Billion loss, I recall a post I wrote a bit over a year ago. It was entitled “Farewell Poem to the GSEs”. So I’ve decided to do a repost. Enjoy!

A Farewell Poem to the GSEs
by Levik Dubov – September 2008

Freddie and Fannie we will nationalize,
As investors soon will come to realize,
That money doesn’t grow on trees,
And wealth just doesn’t come with ease.

Of 5 Tril in loans galore!
But if their gone who will secure?
The U.S. debt rating, would you say,
Is it really worth that triple-A?

Do you think they will be last to fail,
Or is the system far more frail,
Maybe GM and Visa too,
When all this consumer crunch is through.

I look at charts and see gold soar,
Have investors finally said “No More!”
Or will we continue our delusion,
Of insecurity and confusion.

For every boom there is a bust,
But keep your head and worth you must,
For all exuberance will correct,
It’s simple law of cause, effect.

So grab some assets, sit it out,
While all that cash is thrown about,
And when the media has cut its jargon,
Then buy back in, at some great bargain.

A day when great stocks sell for book,
With p/e ratios worth a look!
And lines for gold have stretched too far,
With stocks and bonds so under par.

I’ll load my cart with Bio-tech,
Japan and Solar, what the heck!
Homebuilders, banks and Bonds so cheap,
I’ll make a fortune while I sleep!

When it comes I will be ready,
With my income nice and steady,
‘Cuz’ double-digit ROIs are great,
But only if you have time to wait!

How To Find Yourself in 20 Minutes

11/08/2009 by my1ambition

Have been thinking a lot over the past couple days. I spent a few days in New York (and attended a live viewing of The Daily Show and The Colbert Report). I was mostly on my BlackBerry so I had more time to think instead of just “surfing” the web.

One of the things that’s fascinated me recently has been Personality Profiles – Jung, Myers-Briggs, anything that categorizes us by the way we think, feel and interact with the world.

To find out your profile its really simple:

  1. Take a Personality Quiz. There are many that are free and fairly accurate. Try Kisa.
  2. Do some basic research. Identify the basic elements of each component. Click here for a good guide.
  3. Find Yourself. (No Ashram necessary). Just Google your 4-letter combination. Personality Page is great for this.

It’s a fascinating experience and one that will help you find out who you are, your strengths, your weaknesses, and how you best interact with various other types. Not to mention all the fun in getting suggested interests, find celebrities and fictional characters with similar traits and – best of all – becoming a pseudo-psychologist trying to crack the code of everyone you meet.

As a matter of fact, once you get the hang of it you can become quite good at figuring people out quickly. Psychics use this to fool people into believing they know more about them then they really do. They are simply taking the major clues and tinkering with the more subtle ones.

All in all its fun. Try it!

For a quick overview of each of the 16 Types click here.

Want To Succeed?

10/23/2009 by my1ambition

Passion, Purpose, Practice!
Passion, Purpose, Practice!
Passion, Purpose, Practice!
Passion, Purpose, Practice!
Passion, Purpose, Practice!
Passion, Purpose, Practice!
Passion, Purpose, Practice!
Passion, Purpose, Practice!
Passion, Purpose, Practice!
Passion, Purpose, Practice!
Passion, Purpose, Practice!
Passion, Purpose, Practice!

Have an amazing weekend!

Recent Tweets #4

10/23/2009 by my1ambition

Here are some of my recent Tweets. My personal favorites are in bold.

  • People think they must show up and perform early. I say No. Take as much time you need to make your impression. Its ok to start life at 30.
  • Look at each stock you own and ask if you’d rather see it rise in price so you can sell (sell now)… or fall so you can buy more (buy now)
  • The soldier who survived mustard gas and pepper spray is now a seasoned veteran. Ever stop to think, and forget to start again?
  • Success is NOT doing ANYTHING you fear (jumping off a building). It’s doing the things you MUST do, but fear most (usually a phone call).
  • Here’s something to think about: Would a self-conscious person know that they’re self-conscious?
  • I’ve come to the sad realization that many people only respond to the one part of your email that they found most interesting.
  • Attention Grabbing: Warren Buffett is the world’s greatest investor. Who’s that guy on the ukulele? That’s an attention grabber.
  • Don’t you just love people with PULSE! People who are Positive, Understanding, Lively, Spontaneous and Expressive.
  • Phy-rum’s Law: When everything that can go right does goes right. (Note that this is often followed by an event following Murphy’s Law).
  • On Systems: A system is only effective if it has a conscience; when you’re people know WHY it’s there, not just how it works.
  • Company founders often do a better job running and guiding the company. There’s more passion, more vision and better leadership.
  • “If you are not willing to risk the usual you will have to settle for the ordinary.” Jim Rohn
  • “Talent is God-given; be humble. Fame is man-given; be thankful. Conceit is self-given; be careful” – John Wooden
  • “Only one man in a thousand is a leader of men — the other 999 follow women” Groucho Marx
  • “String-Goaling”: Setting up a number of intended goals each successive to the prior one. As soon as you complete one the next is set.
  • Call this number if you want a good laugh: 1-401-285-0701
  • Avg American reads <1 book a year. 58% don’t read ANY non-fiction after college! Reading 3 books on any topic makes you expert by default!
  • Expecting the world to treat u fairly cuz u r a good person is like expecting a lion not to attack u cuz u r a vegetarian
  • How successful people (investors, entrepreneurs, Marketers, Speakers, Singers, PUAs, Politicians) become great: They Flip the Status Quo!
  • Magic Words: “Look. I saw things differently but I could be wrong and I often am. I’d like for things to be right. Let us examine the facts”
  • Better to be liked than respected.
  • 150 people is about the largest group of people who can relate intimately with one another. That’s why small business works better than big.
  • Startups give so much attention to plan, but so little to strategic endurance. They give credence to growing, but not much to maintaining it
  • Do you produce more than you consume?
  • Always remember to probe the cemetery of silent evidence. What isn’t can teach us what is. What do your failures teach you about success?
  • The next 10 years of industry will be dominated by most creative value-minded entrepreneurs who know how to turn ideas into great businesses
  • RT @sreardon: If you can watch this 7min motivational video and it doesn’t get you choked up – check yer pulse http://twitzap.com/u/L44
  • “People can’t do somethin’ themselves, they wanna tell you you can’t do it. If you want somethin’, go get it. Period.” #PursuitOfHappyness
  • Our deepest fear is not that we’re inadequate. But that we are powerful beyond measure. It’s our light, not our darkness that frightens us.
  • The Nobel Peace Prize is there to reward the process of giving out Nobel Peace Prizes.
  • Its all in the marketing. Who’s really providing value to who? How can you get people to pay YOU for doing the things you love?
  • Success is about perseverance. You can only fail so many times before you get lucky!
  • Customer service is providing excellent product at acceptable price and solving legitimate problems in fastest manner possible – Tim Ferriss
  • The 10 Stimuli of the Mind: Sex. Love. Importance. Music. Friendship. Alliance. Suffering. Auto-suggestion. Fear. Narcotics/Alcohol.
  • This tactic will do you wonders!: For criticism always use “I”. For praise always use “You”. For anything Motivational Use “We”. Try it!
  • Wealth is knowing what’s possible. If someone took everything you had away from you’d be able to get back only what you’ve have until now.
  • Why are wise men good but wise guys bad? If ppl from Poland are called Poles, why aren’t ppl from Holland called Holes? I’m going to sleep!’
  • If the Nasdaq bucks its trend and sells off on increased volume, get out of the way!
  • The Oh So Obvious Way to Eliminate Debt: 1) Stop going into more debt 2) Spend less than you make 3) Pay off debt with the difference
  • Att BlackBerry users: Go to the Sound Profile function on your phone and set it to “Phone Only”. This will do wonders for your productivity!

Find more at http://Twitter.com/my1ambition

On The MBA

10/22/2009 by my1ambition

From Doug Casey: “It’s amazing, when you stop and think about it. The professors who teach MBA courses are not successful business people out making millions in the economy – they’re academics! Successful business people with proven track records wouldn’t work for their wages. These academics have no hands-on experience and are teaching theories, most of which are based on completely phony and fallacious economics.

“An MBA is worse than useless. Only a fool would rather have one than the $100,000, the lost income, and the two years of lost time and experience it costs.”

30 Ways to Improve Your Life

10/16/2009 by my1ambition
  1. Smile :)
  2. Stop regretting and start living.
  3. Forgive and forget.
  4. Watch a movie by yourself.
  5. Do something you really want.
  6. Be grateful.
  7. Be yourself.
  8. Attend community or religious meetings.
  9. Give more and give often.
  10. Sing in the shower.
  11. Sleep when tired. Eat when hungry.
  12. Read a book a week.
  13. Exercise daily and become physically flexible.
  14. Make meal times sacred.
  15. Talk with your parents (while they’re alive).
  16. Don’t get angry.
  17. Wear comfortable shoes. (You’ll lower your future health care costs).
  18. Keep in touch with friends.
  19. Test-drive that new car (even if you can’t afford it).
  20. Clean up (your house, room, car, computer).
  21. Write all your preconceived notions and shed them.
  22. Go on “Media Diet”. (No TV, news, radio, internet – for a week).
  23. Only take advice from people who are successful.
  24. Use “good” debt. (Low-interest that makes you money).
  25. Don’t discuss goals with naysayers.
  26. Measure against yourself not against others.
  27. Work Smarter, Not Harder.
  28. Dedicate to building a business, not just wealth.
  29. Don’t try to please all the people all time. (Won’t happen).
  30. Try things even if they hurt. No pain, no gain!

Any more suggestions?

How To Take and Organize Notes

10/14/2009 by my1ambition

Dilbert Note Taking

“You can’t manage what you don’t measure” – Peter Drucker

“Information is a source of learning. But unless it is organized, processed, and available to the right people in a format for decision making, it is a burden, not a benefit” – William Pollard

Taking Notes

I’m sure that every influential person in the history of the world is an avid note-taker. Warren Buffett has been known to make  huge decisions based on notes he’d taken a decade earlier. My friend, Tim Ferriss, claims to have over 15,000 pages of notes! Needless to say, note-taking is one of the most over-looked properties of effective people.

Why We Take Notes: The human mind is like a sponge. It remembers everything that it ever knew like a super-computer. Yet, because it processes so much information daily, it needs a selection-system for the things that actually make a difference in our lives. So many people let things slip their minds, by falsely convincing themselves “Oh, I’ll remember that!”. Yet, every four years we forget why we voted for that candidate, and every few decades we forget the meaning of debt. The process of note-taking will seem petty and superficial to begin with but will become increasingly valuable overtime.

Here are some points to remember that will help you take notes effectively:

  1. Focus on Content. Don’t write down everything you see and hear. Be selective. Focus on the main message and paraphrase any new and interesting insights you come across. (This also includes any new brainstorms you have, whether it’s a better way to be effective, or a billion dollar business idea).
  2. Write a Topic. It’s very important that you include a general header for each note. This make it much easier for bundling later. It should be simple (no big words) but detailed to provide you with what that note contains.
  3. Keep it Short and Sweet. Don’t start writing an 30 page essay every time you attend a seminar. Simply focus on getting new insights. Forget good grammar, proper spelling and the nitty-gritty details. You can research the topic later.
  4. Go Digital. If you know what you’re doing you’ll be fine and besides, it makes it far easier to organize, add, re-edit and backup. If you write your notes by hand sit down and copy them to text. (It’s not as time-consuming as you think, and if you have decent handwriting you could even hire someone else do it for you).

Organizing Notes

We’re all told at some point in our lives that we’re great organizers. But when it comes to sorting out hundreds of pages of notes, things get tricky. Any system is only as good as its management. They key is to always have immediate access to anything you may have ever jotted down.

  1. Concentrate your holdings. It’s important that you keep all your notes in the same place or folders. Syncing various folders with similar file names gets confusing. (Using a Mac or Google Desktop file-searching comes in handy).
  2. Differentiate the Urgent from the Standard. If you have something that requires attention tomorrow and one that’s just a random interesting tidbit, don’t mix them up. The time-sensitive records will get lost in a sea of practically irrelevant information.
  3. Combine and Group. I’ve created two major documents that contain all my notes: a) “Basics”: This contains all major points, concepts and topics that I’ve taken notes on in the past. Your mind can recover an entire subject with just a few key words – use those words. b) “My Workbook”: This should contain all your notes, in much broader form, divided into subjects (Dreams, Motivation, Work, Family, Travel, etc). Then insert notes based on subject. Create sub-categories and organize accordingly. For ultimate effectiveness: Create a “Table of Contents” in “Basics” and link it to your categories in the “Workbook”.
  4. Backup Your Masterpiece! I cannot stress this more. Please backup your work! I suggest a) sending yourself an email with your notes attached b) copying them to a flash/USB drive and c) Printing them on paper – every time you add/alter any significant data.

The “PUTS” Process

  • Print – Print or read through article you find interesting. Prioritize time-sensitive and most interesting subjects.
  • Underline – Underline or paraphrase anything you find useful or interesting. Focus on key phrases or terms.
  • Type – Write down or type up those things you found most notable. This is great to do over the weekend.
  • Sync – Organize and group your notes into categories. This makes it easier to find when desired.

Use It!

Remember to read through your notes often, (however much, however often). Maintain and update it. Keep adding to it. It will be your wealth of information you’ll cherish in the years to come!

~~~

Here are a few ideas to include in your note categories:

  1. Mindset
  2. Goals and Dreams
  3. Motivation
  4. Meaningful Life
  5. Lifehacks and GTD
  6. Leadership and Personal Development
  7. People You’ve Met
  8. Purchases You’ve Made
  9. Major Goals You’ve Accomplished
  10. Wealth and Investing
  11. Entrepreneur (Getting Started)
  12. Business (Growth and Operations)
  13. Sentiment and Studies
  14. Personal Decisions
  15. Travel and Recreation
  16. Food and Cooking
  17. Family and Relationships
  18. Politics and World
  19. Psychology
  20. Music/Movies/Arts/Entertainment

If anyone has any suggestions of a program that helps you tag notes, your feedback is greatly appreciated, along with any other suggestion you have on effective note-taking.

The Best Business Advice

10/12/2009 by my1ambition

Just finished a phenomenal article “101 Small Business Mistakes and what you can learn from them“. It’s got to be one of the best article I’ve read in months. The following are some of my notes and personal insights.

Startup Tips:

  1. Become a leader as soon as possible.
  2. Focus entirely on the business, no 2nd jobs.
  3. Just do it and don’t look back.
  4. Spend nothing, let people know you’re only making “investments”.
  5. Bootstrapping goes beyond just startup. Ensure that all expenses are conscious.
  6. Entrepreneurs are unemployed until there are profits.
  7. Talk more about what you’re doing, not what you will be doing.
  8. Nothing will ever be perfect! Work around that.
  9. Always apply the 80/20 Rule and set short deadlines.
  10. Don’t have a master plan, have a vision.
  11. Prepare an exit strategy.
  12. Keep development short and generate a prototype quickly.
  13. Focus on Web development and e-mail marketing sooner rather than later.
  14. Hire talent not family. It’s hard to fire family.
  15. Don’t raise too much money. You’ll start looking for ways to spend
  16. Better to own a small piece of a large pie than a big piece of nothing.
  17. Never give up ultimate authority of your business.
  18. Debt is not cash.
  19. Pick the right type of incorporation. Speak to an Attorney.
  20. Know industry regulations and legal codes.
  21. Figure the most opportune time to launch, then accept capital only on the best terms.
  22. Investors will throw money at any great idea, allocate it right.

Product Tips:

  1. Research your market!
  2. Build your infrastructure before major client pulls.
  3. Keep your personality and be playful. Make your workplace fun.
  4. Never lose sight of how you differentiate from the competition.
  5. Don’t base prices on how much you think you’re worth but how much it would be worth to the customers you service.
  6. Price higher than the industry norm and do just enough ads to get noticed by the competition.
  7. Never undersell, even to lock someone in.
  8. No one ever said “We priced too high”. There are always unknown expenses and you can always make a sale.
  9. Negotiate everything. Don’t just pay based on what you value.
  10. When client applications and customer service are on the line, outsourcing isn’t an option.
  11. The costs of building a data center are quickly recouped through more efficient customer service and recurring revenue.
  12. Don’t trying to be all things to all people.
  13. Have a list of competitors that offer what you don’t. This builds your rapport.
  14. Always require an upfront percentage fee for services.
  15. Always sign a contract/terms for major deals/purchases.
  16. Don’t let referrals lead you way from your target market.

Sales and Marketing Tips:

  1. You must sell! Build your own skills, or find someone else.
  2. Your marketing ‘hook’ is critical, to grab the client’s attention long enough for the sales process to begin.
  3. Have multiple hooks for different psycho-graphics.
  4. Market locally. It’s easier and cheaper.
  5. Never underestimate the power of promotion. Plan for best/worst case scenarios.
  6. Use share-shift marketing, converting a client-base from your competition.
  7. You can’t buy instant recognition, but you can find key influences.
  8. Cross reference your events with various calendars.
  9. Inform! (clients, employees, partners).
  10. Always get testimonials when they say how happy they are. Even better, get them to recommend you.
  11. Have 4-5 on-going contracts, plus breathing room, so that the loss of one deal doesn’t set you back too far.
  12. Develop relationships with the most influential people possible in a company. (Founders preferably).
  13. Just because a contract is signed doesn’t mean the deal’s going to go through.

Operations and Big Picture Tips:

  1. If you do one thing right, hire the right people!
  2. Hire assistance ASAP for all work that doesn’t have to be done by you.
  3. Explain to people the job of leader – to build consensus and organization.
  4. Define functions and results, not personalities and process.
  5. Hire talented people who fit your culture!
  6. Recognize bad decisions and deal with them quickly.
  7. Sometimes it’s the little errors in judgment, compounded every day, that kill you.
  8. Learn when to say NO! and when to say YES!
  9. Inspect what you expect people to respect.
  10. You can’t manage what you don’t measure.
  11. Pay as you go. Partners should earn trust and their equity.
  12. Lead with authority and passion. Consensus leads to mediocrity.
  13. Listen to opinions and be open-minded but then make a decision.
  14. Employees have an expectation and a desire for leadership. Without it, everything falls apart.
  15. If there’s a will there’s a way. Go and find it!
  16. No one who provides capital lets your keep full control. So keep the cash!
  17. Always consult a cultural expert about small details before traveling to other countries.
  18. Get used to saying the words “Look. I saw things differently, but I could be wrong and I often am. I’d like for things to be right. Let’s examine the facts.”

Seth Godin’s on his biggest mistakes: “Not believing, not risking, not deciding. Holding back feels safe. When someone asks you your big mistakes, it’s tempting to talk about the stuff you did that didn’t work out. But what about the stuff you DIDN’T do? Those are the really big mistakes. Not starting Yahoo! or Google, those were big mistakes.”

Now get out there and make things happen!

Changing the World

10/11/2009 by my1ambition

Here’s To The Crazy Ones

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify and vilify them. About the only thing you can’t do is ignore them because they change things. They push the human race forward. And while some may see them as crazy, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

–  Steve Jobs

Our Deepest Fear

Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that frightens us. And as we let our own light shine, we unconsciously give other people permission to do the same.
As we’re liberated from our fears, our presence automatically liberates each other.

–  Nelson Mandela

Go Get It

Don’t ever let somebody tell you… You can’t do something. Not even me. All right? You got a dream. You gotta protect it. People can’t do somethin’ themselves, they wanna tell you you can’t do it. If you want somethin’, go get it. Period.

Will Smith, ‘The Pursuit of Happyness’

Famous Failures

Go on! Change it!

How to Achieve Your Bucket List

10/08/2009 by my1ambition

Two words: Energy and Focus!

goal

Getting Started

  • Start Small. Eat your elephants one bite at a time (weird, I know, but it works). Set micro-goals to achieve larger ones.
  • One Goal. Instead of trying to fulfill everything, focus on ONE with full energy and laser focus.
  • Examine the Motivation. Describe goal and reasons to complete it.
  • Be Passionate! Commit to it publicly. Tell your friends. Write about it in the papers. Promote your need to succeed.
  • Set a Start Date. Don’t just start. Build anticipation. When you do start, you’ll start with even more enthusiasm.
  • Create a Dream Collage. Find pictures that match your set goal. Build a short Mantra. Put it everywhere!

Staying the Course

  • Work Hard! Nothing pays off like great and relentless practice!
  • Visualize your success! Feel the benefits of completion. This should cause a sudden surge of inspiration.
  • Hold yourself back! Pace yourself. Don’t do 100%. This will make you yearn for the next opportunity to practice.
  • Check out the competition. If you’re in a competition, check out how other’s are faring. (This should ignite your rear).
  • Just Start! There’s no motivation like action, works every time. Get dressed and do one set. You’ll take off.
  • Keep your audience informed. Update your fans on the progress of your success.
  • Think only positive! Read books and success stories on it. Make prior conquerors your mentors.
  • Listen to great music. Everyone has their own preference. Create great playlists that match your moods and modes.
  • Speak with believers. Find people with the same goal as you. Call friends and family that support your ambition.
  • Celebrate! Every step is precious. Chart your progress and reward yourself for each milestone.
  • Never miss 2 days in a row! If you’re incapable, improvise. Do something that resembles your practice.

Related articles:

5 Things You Must Have on Your Bucket List

5 More Intense Things to Put on Your Bucket List

Recent Tweets #3

10/08/2009 by my1ambition

It was a busy week and a great week. I went BlackBerry, read some amazing articles (they’re all down there), met with a few entrepreneurs (both successful and struggling) and hung out with the boys. Here’s to a week of great Tweets!

  • Good Businesses figure out how to continuously add value. Great businesses figure out how to continuously multiply value – Tony Hsieh
  • If I was crazy would that be normal? Or if I was normal would that be crazy?
  • 7 Hacks for Remembering Names http://bit.ly/4FmgQZ
  • I think I got it! All the “Self Help” books are written by people who are happy just the way they are!
  • Success means a) having direction and vision in times of chaos and b) having the passionate courage and relentless optimism to persevere.
  • How many people make a billion dollars only to dream of going to India for six months and living with people who have absolutely nothing?
  • “Obstacles are those frightful things you see when you take your eyes off your goal” – Henry Ford
  • When ppl asks you your mistakes, its tempting to talk about stuff you did that didn’t work. But what about the stuff you DIDN’T do? – Godin
  • Lead people with respect, authority and passion. Consensus leads to mediocrity.
  • Mastery in any field requires focus, responsibility and authority; each in equal proportion to the other.
  • “101 Small Business Mistakes”. If you read ONE article this month – read this! http://bit.ly/3e1t1Q
  • Do you have an off-shore email address? http://bit.ly/1Pa4lN
  • STEP #1 to Starting a Business: Clear compelling vision, cases of RedBull, iPod with awesome playlist, 8GB micro-SD USB, Pen and paper!
  • Pepper and Soap Trick http://bit.ly/488RnO
  • 5 Ways to Get Inspired http://bit.ly/joDyQ
  • Dozen Don’ts for Entrepreneurs: Don’t worry be crappy. Don’t Sweat valuation. Don’t ask ppl 2 do something you wouldn’t. http://bit.ly/r4WPQ
  • Trying to match this kid (63m hits on youtube!) http://bit.ly/10RgC3
  • Awareness Test – check it out! http://bit.ly/uQiIS
  • Its always better to be generally right than precisely wrong. Think about that.
  • Anyone notice that gold closed at a record monthly all-time high yesterday?
  • The Hierarchy of Success: Attitude, Approach, Goals, Strategy, Tactics, Execution. Do you have the first 3?
  • Nobody’s Happy! http://bit.ly/yIUN0
  • The 7 Currencies of Social Media http://tinyurl.com/c6vxl5
  • When you become great at anything, 1/3 of the people are going to love you, 1/3 are going to resent you and 1/3 aren’t going to care!
  • Successful people make themselves greater by making sure their friends are successful too. How can you involve friends in your success?
  • 3 Principles for Good Relationships: 1) Don’t get Offended. 2) Don’t get Even. 3) Never Be Shy to Express How You Feel!
  • Memory Hacks – How to Memorize Concepts and Lists Easier http://bit.ly/1OZfkf
  • Seinfeld’s take on BlackBerry-people http://bit.ly/N7kKs
  • Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy – General Schwarzkopf
  • Are you more interested in what is actual or what is possible?

Find more exciting links and insights at http://Twitter.com/my1ambition